Sidney J. Levy Award

Eileen Fischer, Sidney J. Levy, and Levy Award winner 2016, Marie-Agnès Parmentier

The Sidney J. Levy Award competition is held annually in honor of one of the founding fathers of Consumer Culture Theory. The award is given to the best CCT-oriented dissertation article published in the preceding year.

Award Description & Eligibility

Authors of a published dissertation-based article in the area of Consumer Culture Theory and related theoretical areas are encouraged to submit their articles for the annual Sidney J. Levy Award competition.

The award is given to the author of the best article based on a CCT-oriented dissertation thesis that is published in an English-language marketing and/or consumer journal. The winner receives $1500. One honorable mention award may also be given ($1000). The recipients will be presented at the annual CCT conference luncheon.

There may only be one Levy Award submission per dissertation and applicants can only apply for the Levy award once. All submissions must be based directly on dissertation data and theory. Applicants must clearly identify themselves as the first author and will be the sole recipient of the award. The first submission of the article to the journal must have occurred within three years of receipt of degree.

Papers are eligible that appeared in print in the calendar year prior to the award application (e.g. articles in print in 2019 are eligible for the 2020 award).  The submission deadline is April 1st of the following year (e.g. deadline for articles in print in 2019 is April 2020). The nomination process is quick and easy. Both self-nominations and colleague nominations are encouraged.

The Levy Award judging is completed by May 1st. A panel comprised of three consumer culture theorists with outstanding credentials will judge submitted articles based on contribution to knowledge in- and outside of CCT, conciseness, and potential to shape the course of Consumer Culture Theory and marketing in the future.

The deadline is April 1. For questions and submissions contact Cristel Antonia Russell, CCTC Executive Secretary at

Click here to download the nomination form: Levy-Award-application-form.

Click here, to read more about Sidney J. Levy: Sidney J. Levy on Marketing: An Intellectual Biography

Past Levy Award Winners

2019 – Winner

Ela Veresiu, York University

Image result for ela veresiu

Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject,” Journal of Consumer Research, (Volume 45) October 2018

(Jury: Chair -Melanie Wallendorf; Judges -Daiane Scarabato and Niklas Woermann)

2018 – Winner

Rebecca Scott, Cardiff University

Dr Rebecca Scott

Selling Pain to the Saturated Self,” Journal of Consumer Research, (Volume 44) June 2017

(Judges: Eric Arnould, Joonas Rooka, Tonya Bradford)

2017 – Winner

Andre F. Maciel, University of Nebraska, Lincoln

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Taste Engineering: An Extended Consumer Model of Cultural Competence Constitution.” Journal of Consumer Research, (Volume 43) February 2017

(Judges: Dannie Kjeldgaard, Elif Izberk-Bilgin, Eric Arnould)

2017 – Honorable Mention

Luciana Walther, Federal University of São João Del Rei, Brazil

Image result for Luciana Walther, Federal University

Next stop, Pleasure Town: Identity transformation and women’s erotic consumption, Journal of Business Research (69), 1, January 2016

(Judges: Dannie Kjeldgaard, Elif Izberk-Bilgin, Eric Arnould)

2016 – Winner

Marie-Agnes Parmentier,  HEC Montreal

Image result for Marie-Agnes Parmentier,  HEC Montreal

Things Fall Apart: The Dynamics of Brand Audience Dissipation.” Journal of Consumer Research, (Volume 41) February 2015

(Judges: Hope Schau, Zeynep Arsel, Søren Askegaard)

2015 – Winners

Niklas Woermann, University of Southern Denmark, and Joonas Rokka, NEOMA Business School

Niklas Woermann

How Consumption Practices Shape Consumers’ Temporal Experiences.” Journal of Consumer Research, (Volume 41) April 2015

(Judges: Sidney Levy, Michelle F. Weinberger, Robin Canniford)

2014 – Winner

Bige Saatçioğlu, Ozyegin University

Image result for Bige Saatçioğlu, Ozyegin University

Moral Habitus and Status Negotiation in A Marginalized Working-Class NeighborhoodJournal of Consumer Research, (Volume 40) December 2013.

(Judges: Russel Belk, Ashlee A. Humphreys and Marius Luedicke)

2013 -Winner

Elif Izberk-Bilgin, University of Michigan-Dearborn

Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism.” Journal of Consumer Research, (Volume 39) December 2012

(Judges: Amber Epp, Güliz Ger, Robert Kozinets, John Sherry)

2012 – Co-Winners

Zeynep Arsel, Concordia University

Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths.” Journal of Consumer Research, (Volume 37) February 2011

Michelle Weinberger, Northwestern University

Intracommunity Gifting at the Intersection of Contemporary Moral & Market Economies.” Journal of Consumer Research, (Volume 39) June 2012

(Judges: Julien Cayla, Dannie Kjeldgaard, Nil Ozcaglar-Toulouse, John Schouten)

2011 – Winner

Ashlee Humphreys, Northwestern University

Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling.” Journal of Consumer Research, (Volume 37) October 2010

(Judges: Cele Otnes, Fuat Firat, Pauline Maclaran, Julie Ozanne)

2011 – Honorable Mention

Gulnur Tumbat, San Francisco State University

Marketplace Tensions in Extraordinary Experiences.” Journal of Consumer Research, (Volume 38) June 2011

(Judges: Cele Otnes, Fuat Firat, Pauline Maclaran, Julie Ozanne)

2010 – Winner

Marius K. Luedicke, University of Innsbruck, Austria

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict.” Journal of Consumer Research, (Volume 36) April 2010

(Judges: Eileen Fischer, Margaret Hogg, Cele Otnes)

2009 – Winner

Amber M. Epp, University of Wisconsin 

Family Identity: A Framework of Identity Interplay in Consumption Practices.” Journal of Consumer Research, (Volume 35) June 2008

(Judges: Richard Elliott, Annamma Joy, Jonathan Schroeder)

2009 – Honorable Mention

Xin Zhao, University of Hawaii

Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition.” Journal of Consumer Research, (Volume 35) August 2008

(Judges: Richard Elliott, Annamma Joy, Jonathan Schroeder)


Please direct any questions and submissions to Cristel Antonia Russell, CCTC Executive Secretary at