Qualitative Methods and Research Design

Seminar on Qualitative Methods and Research Design (2017)

Monday November, 13th (evening) – Friday November, 17th (afternoon) Lille, France.

This is a week-long intensive seminar on qualitative methods and research design for studies adopting a cultural approach of consumption. It is part of the seminars offered by the European doctoral school Consumer Culture Theorizing – that originated from the collaboration between University of Southern Denmark (Odense, Denmark), Bilkent University (Turkey), Université Lille -SKEMA Business School (France) and Royal Holloway University of London (UK) (https://consumerculturetheorysdu.wordpress.com/european-doctoral-school/). The intended audience is doctoral students and junior faculty members. The seminar will be held in English and attributed 6 ECTS credits.

Aims of the Seminar

The overarching objective of the seminar is to familiarize young researchers with qualitative methods to be adopted when conducting consumer research projects. Faculty members and participants will be involved in reflecting upon the construction and coherence of their research design, as well as potential methodological contributions. Speakers will address the diversity of existing qualitative methods (interviews, ethnography, videography, historical approach…). They will also discuss about issues such as conducting a fieldwork on a sensitive topic, researchers’ distance with the fieldwork, etc.

Seminar Coordinators: Ahmed Benmecheddal, Hélène Gorge, Maud Herbert & Nil Özçaglar-Toulouse


  • Soren Askegaard, University of Southern Denmark (Danemark)
  • Jeff Murray, Walton College, University of Arkansas (USA)
  • Nil Özçaglar-Toulouse, Université Lille -SKEMA Business School (France)
  • Melea Press, SKEMA Business School (France)
  • John Schouten, Memorial University (Canada)
  • Meltem Ture, SKEMA Business School (France)
  • and other mentors TBA

Location: The seminar will take place at Université Lille– SKEMA Business School, located in the city of Lille, in the North of France.

Fees 750€

Seminar Prerequisites

There are no particular prerequisites for the participants. Selection will be based on the letter of interest, which is expected to address the student’s research interests and the fit of this seminar with their doctoral studies. The letter of interest should be around 1000 words. The deadline for applications is August 30, 2017 (to send both to: helene.gorge@univ-lille2.fr and ahmed.benmecheddal@univ-lille2.fr). Participants will be notified on September 10, 2017.