Seminar on Qualitative Methods and Research Design in Lille, France (November 2019)

April 26, 2019

When: 2019, Monday November, 11th (evening) – Friday November, 15th (afternoon) Lille, France.

This is a week-long intensive seminar on qualitative methods and research design for studies adopting a cultural approach of consumption. It is part of the seminars offered by the European doctoral school Consumer Culture Theorizing – that originated from the collaboration between University of Southern Denmark (Odense, Denmark), Bilkent University (Turkey), Université de Lille (France) and Royal Holloway University of London (UK) (

The intended audience is doctoral students and junior faculty members. The seminar will be held in English and attributed 6 ECTS credits.

Aims of the Seminar

The overarching objective of the seminar is to familiarize phD students with qualitative methods to be adopted when conducting consumer research projects through theoretical and practical insights. Faculty members and participants will be involved in reflecting upon the construction and coherence of their research design as well as potential methodological contributions. Speakers will address the diversity of existing qualitative methods. The seminar favors interactivity and reflexivity about the ongoing research and fieldwork with roundtables, peer activities, mentoring groups, one to one supervision etc.

Seminar Coordinators: Ahmed Benmecheddal, Hélène Gorge, Maud Herbert & Nil Özçağlar-Toulouse

Faculty (to be confirmed):

  • Zeynep Arsel, Concordia University (Canada)
  • Soren Askegaard, University of Southern Denmark (Denmark)
  • Maud Herbert, Université de Lille (France)
  • Olga Kravets, Royal Holloway University of London (UK)
  • Jeff Murray, Walton College, University of Arkansas (USA)
  • Nil Özçağlar-Toulouse, Université de Lille (France)
  • Melea Press, Skema Business School (France)
  • John Schouten, Memorial University Newfoundland (Canada)
  • Meltem Türe, Skema Business School (France)
  • Henri Weijo, Aalto University (Finland)

Location: The seminar will take place at Université de Lille, located in the city of Lille, in the North of France.
Fees: Around 700 euros
Seminar Prerequisites:

There are no particular prerequisites for the participants. Selection will be based on their letter of interest, which is expected to address the student’s research interests and the fit of this seminar with their doctoral studies. The letter of interest should be around 1000 words.

The deadline for applications is June 30, 2019 (to send both to: and Participants will be notified in July 2019.

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